Promotion is one of element in marketing mix undertaken by company in order to marketing product or services. Promotion is a company tool to achieve market share that has been targeted by company. The type of this research is explanatory research with quantitative approach. The research using secondary data and cost of promotion for 10 years since 2004-2013. Independent variable from this research include advertising (X1), sales promotion (X2), and promotion mix (X3). Dependent variable from this research is Export (Y). analysis data in this research using classic assumption test, multiple linear regression and hypothesis. PT. KMI Wire and Cable Tbk have global market share. The overseas market share include Asia, Middle East, Europe, Africa and South America. The result in this research show value of the advertising affect 11,037 assuming the other variable are considered to be constant. Sales promotion value affect 9,121 assuming the other variable considered to be constant and promotion sales value affect 1,810 assuming the other variable considered to be constant. Hypothesis simultaneous test show there is the influence of promotion mix against export meanwhile the partial show export growth can be influence by personal selling insignificant.
展开▼
机译：促销是公司为了营销产品或服务而进行的营销组合中的要素之一。促销是一种公司获得目标市场份额的工具。这项研究的类型是采用定量方法的解释性研究。自2004年至2013年，该研究使用二手数据和推广成本进行了10年的研究。该研究的自变量包括广告（X1），促销（X2）和促销组合（X3）。这项研究的因变量是Export（Y）。本研究中的分析数据采用经典假设检验，多元线性回归和假设。 PT。 KMI Wire and Cable Tbk具有全球市场份额。海外市场份额包括亚洲，中东，欧洲，非洲和南美。这项研究的结果表明，假设其他变量为常数，则广告影响的价值为11037。假定另一个变量为常数，促销价值会影响9,121，假定另一个变量为常数，促销价值会影响1,810。假设同时检验表明促销组合对出口有影响，而部分表明出口增长可能受到个人销售影响不大。
展开▼
